About Google Marketing Platform
Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive better marketing results.
GMP has been partnering with Smartly.io for almost 6 years, including 3 years in the US. Smartly.io has built the most proprietary tech of any Certified Creative Partner and their platform significantly speeds up customer activation, impact and success. Smartly.io’s unique tech and servicing model also embeds the advanced creative strategies which help clients to extract even more value from GMP. We regard Smartly.io as an extension of our team and we rely on each other to drive creative goals.
Use cases
- Creative Governance
Guarantee creative control, quality & re-usability. Ensure your video and templates are following your creative guidelines and best practices.
- Creative Scale
Allow AI to speed up manual process producing multiple variants. Automate the production of creative variation and formats to simplify workflow.
- Creative Relevance
Drive performance with creative and media alignment. Simplify production and alignment of creative to relevant category / audience / targeting instance.
- Creative Agility
Get to market fast and at the right moment. Shut off the asset groups that aren’t working, get new assets in market fast. Be able to make data driven creative decisioning based off of creative intelligence in flight.
- Creative Intelligence
Element level insights to decision of what creative is working and why. Understand what elements of your creative is driving impact , power optimization and future briefs.
- Global Gaming Customer
We use our dynamic templates to automate and deliver: -> 6,500 creatives/mo on Display, App & Video -> across 48 markets -> in 20+ languages https://www.youtube.com/watch?v=Eh7IW8RRwWY